Labmate-Outreach Mobile App

Introductions

Medical and diagnostic centre Laboratories depend upon the patient samples referred from both business-to-business (B2B) and business-to-client (B2C ) sources to generate revenues.

The marketing professionals in medical and diagnostic centre laboratories have to target a large number of healthcare establishments (primary source of patient samples). The sources which need to be targeted for marketing are the B2B segment, including Physicians/Doctors clinics (GPs, specialists), Hospitals, Referring laboratories, Laboratory Collection centres, Nursing Homes and Allied Health Professionals, Pharmaceutical and Biotech Companies for Clinical Research and Trials, Insurance companies and Public Health and Government Clients.

To effectively market a medical and diagnostic centre to this diverse range of healthcare establishments, a marketing management system with a plan and monitoring toolsis required. The Labmate-Outreach is a mobile app to target these sources and to record and monitor the efforts made by the marketing professionals.

Functions

A labmate-Outreach marketing management app assists marketing professionals in strategically targeting the B2B sources and tracking their engagement efforts.

The key functions include:

• Daily call report (DCR) monthly summary
• Visits monthly summary
• Scheduled visits
• Planned visits
• Unplanned visits
• Emergency visits
• Marketing Service List (MSL) management
• Tour plan
• Sales Plan
• My Sale (Actual Sale done)

The application helps in:

• Lead and Referral Management: Tracking which doctors or clinics are referring patients, managing relationships, and ensuring a smooth referral process.
• Campaign Management: Planning and executing targeted marketing campaigns (e.g., email marketing, social media ads, local health camps) for different sources.
• Performance Tracking: Monitoring key metrics like test-wise revenues, patient demographics, and doctor-wise referrals to inform future decisions.
• Patient Engagement and CRM: Utilising patient data for appointment reminders, follow-ups, and gathering feedback to improve retention and word-of-mouth referrals.
• Sales Team Monitoring: Recording and managing the field visits and interactions made by marketing executives to referring providers and corporate clients. Scheduling and monitoring of planned visits, unplanned visits and emergency visits.
• Marketing service list management: Management of the market service list with the option of adding more clients.
• Target setting: The monthly targets of amount and quantity are set depending upon department, market segment and test services.

By leveraging such a solution, laboratories can use data-driven decisions to optimise their marketing spend and increase profitability.

Screen Shots

Privacy Policy Labmate-Outreach

(version 1.1, 1 December 2025)

This privacy policy is directed at the users of the Labmate Outreach App.

Introduction

Busysoft Systems Private Limited, with its registered office in Delhi (India), hereinafter referred to as “Busysoft”, develops and manages websites, online software and mobile apps, including the Labmate- Outreach web application and Android App. This application will be used by healthcare providers, hereinafter referred to as “Client (s)”. The application (app) is intended for marketing executives, and/or legal representatives of the healthcare providers, hereinafter referred to as “User” when referring to the “users of the app”.

Terms and conditions privacy statement

By using the Labmate-Outreach App, you accept all terms and conditions as set out in this privacy statement. If you do not agree to the terms and conditions set out in this privacy statement, Busysoft will ask you to stop using the Labmate Outreach App immediately.

Purpose and target group privacy statement

The privacy statement provides Data Subjects/Users and healthcare providers who use the Labmate Outreach App with an understanding of how Busysoft processes and protects Personal Data on instructions from the Clients. Although Busysoft cannot be considered the Controller of the processing in the Labmate Outreach App, it is aware, for reasons of transparency, of the importance of providing information about the processing of Personal Data.

Labmate Outreach App and the purpose of processing

The purpose of processing in the Labmate Outreach App is to help the users, i.e. “Marketing Executives”,to visit the B2B client. The B2B client is a market segment which provides business to laboratories. The B2B clients provide patient samples or references to the medical testing laboratories for medical diagnostic testing. The Labmate-outreach is a marketing management web application as well as a marketing management app. The application consists of the following user and client data.

User and client data	Category	Field requirements
Name	Personal	Mandatory
Date of Birth	Personal	Non-Mandatory
Age	Personal	Mandatory
Gender	Sensitive	Mandatory
Mobile Number	Personal	Mandatory required for contacting
Email	Personal	Non-Mandatory
Specialty	Personal	Non-Mandatory
Complete Address	Personal	Mandatory requirements for visiting

The data collected by the app includes:

User data	Category	Field requirements
Date and time of client visit	Important	Mandatory
Duration of visit	Important	Mandatory
Client location	Important	Mandatory
Purpose of visit	Important	Mandatory
Visit Remarks	Important	Non-Mandatory
Client complaints	Important	Non-Mandatory
Next scheduled visit	Important	Non-Mandatory

This data is not stored in the Labmate Outreach App. These contents are collected and submitted via APIs and are stored in the online Labmate Outreach Management application database.

Data stored and collected by the Labmate Outreach App

The Labmate Outreach App stores the following user data (Marketing executives) in temporary shared preferences and is washed after logout. This is used to authenticate the user in the Labmate outreach application. The Labmate outreach application provides the data using APIs after authentication only.

User data	Category	Field requirements
User ID	Important	Mandatory
Centre ID	Important	Mandatory
Registration code	Important	Mandatory
Mobile No	Important	Mandatory
Email Id	Non Important	Non-Mandatory
User Name	Important	Mandatory

The data collected by the app includes:

User data	Category	Field requirements
Geolocation of the user	Important	Mandatory

Retention period

The Labmate Outreach App stores user authentication data in temporary shared preferences and is wiped after logout. The geolocation data is stored in the Labmate Outreach Marketing Managementapplication and is retained for monitoring and controlling purposes by the clients. Busysoft has no control over the purpose and usage of this information.

Transfer to third parties

To ensure that the Labmate Outreach App works properly, third parties may be engaged, for example, to send SMSs for notification and authentication. The OTP includes

User data	Category	Field requirements
Login OTP	Important	Mandatory

Duty to report data breaches

Any data breaches must be reported by the Data Controller(s), i.e. clients, to the designated authority. Where necessary and possible, Busysoft is obliged to cooperate with this.

Security measures

Busysoft takes appropriate technical and organisational security measures to protect Personal Data against loss or any kind of unlawful processing. As an organisation, Busysoft is committed to information security and quality management. Busysoft has ISO 9001 (quality management) and is in the process of acquiring certification to both ISO 27001 (information security).

The security measures taken about the Labmate Outreach App include, amongst others:

• Encrypted transport of data
• Encrypted storage of user data
• 2-factor authentication
• Obligation of secrecy for staff of Busysoft
• Logging actions in the system
• Encrypted storage of data in the local storage of the smart device of the end user.

Busysoft cannot be held liable if unauthorised persons gain access to the Personal Data through actions outside the control of Busysoft.

Your rights

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object
• The right to complainto a supervisory authority

Busysoft supports the clients (the controller of the application data) in its efforts to comply with the statutory provisions relating to the rights of the users. This may include the right to inspection by the users. If you, as a user, wish to use any of the aforementioned rights, you may contact the Client (Controller) for whom you are working.

Liability

Busysoft has taken the utmost care and attention to ensure that the information contained in this privacy statement is correct. However, errors and omissions may occur. Busysoft accepts no liability whatsoever for any losses sustained due to errors or irregularities, nor for any damage caused by the use or dissemination of this privacy statement.

Changes to the privacy statement

Busysoft reserves the right to change the privacy statement from time to time if necessary due to changes in legislation or other developments. These changes are communicated by push notification to Users of the Labmate Outreach app. You can also find an update of the latest version of the privacy statement in the app. Busysoft is not responsible if the push notifications function on the User’s device has not been activated. If you have any questions about this privacy statement, you can send an email to support@busysoftsystems.com or call the telephone numbers +91 011-40073845, 011-40073846, 011-49039444 on working days during office hours.